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Market Strategies for Success in Global Market - Rowlinson

University: Lancaster University

  • Unit No: 8
  • Level: Post Graduate/University
  • Pages: 2 / Words 468
  • Paper Type: Assignment
  • Course Code: MKT30016
  • Downloads: 121
Brief :
Organization Selected : Rowlinson Knitwear

Project Title- AS2- Investigative report

Assessment task

Prepare an investigative report which will provide the justified evaluations and researched areas about company and also about the product chosen with their international business success.

Select any product or company by choice and also make a global marketing report with its brief background.

You are required to choose Two international market that can be the company or the product which is already operated. And compare global marketing models with all the international market areas and the evaluation regarding the reason to choose that market.

Evaluate the market entry methods chosen by company/ product and also provide the justification for all the research, evidence and theory.

Analyse all the potential marketing strategy that can be communication mix, product adaption etc. which will help in success in international market.

There is drawn the effective research for the chosen areas for the company or product within the international market that are like, Market line, Mintel and Global edge.

Learning outcomes

To make the successful completion there is required to provide the limited guidance:

Subject related application, knowledge and Understanding

a) What are the key global marketing concepts and also provide the impact for decision in global marketing in complex areas and environment.

b) Implicate and apply concept of global marketing in all the real business areas with their effective strategies and decision making.

c) Identify and select relevant global marketing information appropriate to global expansion strategies

d) Evaluate the global marketing areas and information with the effective expansion strategies.

Changemaker and Employability Skills

e) Produce appropriate informed global market decisions in the context of a real-business

f) Take an appropriate tool in line for global marketing and also effective strategic decisions for better communication and to manage the range of audience.

Assessment grading Criteria

As according to the Assessment and feedback areas with effective policy which is provided in section 4.40 that complies to manage the situated word count limit by 10%. No one is allowed to exceed the wordlimit.no bibliography, abstracts, executive summary, appendices and footnotes are considered in it.

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