Case Study on The Consumer Behaviour and Marketing Psychology
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Consumer behavior is the study of individuals, groups, or organization, and the processes involved in the selection, usage, security, and disposal of various products or services. In your consumer behavior assignment, do a case study on the 5-step consumer decision-making process. Explain all the factors that lead a consumer to stop using a product or a service.
The word limit for the assignment is 1500+ words.
Harvard referencing styles should be used to cite sources in the assignment.
Project Brief and Guidance
You are the new marketing manager of ZARA your company has just appointed three new board members who want to understand the strategies used by the company to grow its market share. Your Managing Director has requested you to produce a report that will address all the issues the board members wanted to be familiar with.
By the end of this unit a student will be able to:
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