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Case Study on The Consumer Behaviour and Marketing Psychology

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Consumer behavior is the study of individuals, groups, or organization, and the processes involved in the selection, usage, security, and disposal of various products or services. In your consumer behavior assignment, do a case study on the 5-step consumer decision-making process. Explain all the factors that lead a consumer to stop using a product or a service.

  1. The word limit for the assignment is 1500+ words.
  2. Harvard referencing styles should be used to cite sources in the assignment.
  3. Relevant examples and facts should be included.


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