Strategic Marketing and PESTLE Analysis - H&M

Produce a report of 3000 words

Learning outcomes-

LO1 in what way does the current and future internal and external environment can be examines

LO2 Produce a strategic marketing plan for realising the objectives of an organisation

LO3 Manage the resources for the purpose of delivering the strategic marketing plan

Task-

You are working as a senior marketing consultant in H&M and it has been asked from you to develop a product in order to enter a new market. Produce a report by answering the below mentioned questions-

• Suggest any product or service and a country as well and then do a macro environmental analysis (PESTLE) and also what are the opportunities and threats that the client can face within the market of the recommended country
• Do the critical assessment of the three modes of market entry which suits the client. Do recommend any one option with proper justifications
• Bring on some concepts of the market targeting and segmentation and do the critical evaluation of the potential target market of the client
• Make use of the porter generic strategy and explain how the client can get an advantage by adopting one of the generic strategies

Follow the below mentioned structure-

• Executive summary
• Introduction
• PESTLE
• Market entry options
• Market Segmentation
• Porter's generic strategy

You can also read : Ralph Lauren - Marketing Principles & Practice

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