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Unit 14 Working With and Leading People-Leadership Management

Type: Management Pages: 5
  • Course Code: HNDBUS
  • Course Title: Unit 14 Working With and Leading People-Leadership Management
  • University: London School
  • Country: UK


Avon was established in America in 1886 with distinctive approach of selling women’s cosmetics with the name of Avon calling. This idea of business was initiated by David McConnell from new York. The main merchandise of business was not perfume and creams but at the age of sixteen McConnell started to sell books through door to door selling. He found out he was not able to entice the consumers to buy the books. so he initiated the campaign by offering free gifts as perfumes which he produced with the collaboration of the pharmacist. Subsequently this turned out to be an incentive that became a mainline product for Avon and the books were abolished, paving the way for Avon cosmetics' existence. The door to door selling was made specifically to specification and later by 1887 McConnell hired around 13 women representatives.

Moreover, with the passage of time the company began to grow and the name was changed from California cosmetic company to Avon Products, Inc. Presently is ranked first across the nation in cosmetic industry with high revenues.

Avon, the company for women, is a leading global beauty company, with nearly $10 billion in annual revenue. As one of the world's largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives. Avon products are available in over 100 countries, and the product line includes colour cosmetics, skincare, and fragrance and fashion home products, featuring such well-recognized brand names as Avon Colour, A NEW, Skin-So-Soft, Advance Techniques, and mark.

In the UK, Avon now reaches one in three women, with six million women seeing an Avon brochure every three weeks. Avon provides innovative, quality products to customers at competitive prices. Product lines include Avon make-up, Avon fragrance, a new skincare, Skin So Soft and Advance Techniques. Avon also sells an extensive range of wellbeing products, jewellery, lingerie, accessories and gifts. More products carry the Avon name than any other brand in the world.

Learning outcomes

LO1 Be able to use recruitment, selection and retention procedures

1.1 prepare documentation to select and recruit a new member of staff
1.2 assess the impact of legal, regulatory and ethical consideration to the recruitment and selection process
1.3 take part in the selection process
1.4 evaluate own contribution to the selection process

LO2 Understand the styles and impact of leadership

2.1 explain the skills and attributes needed for leadership
2.2 explain the difference between leadership and management
2.3 compare leadership styles for different situations
2.4 explain ways to motivate staff to achieve objectives

LO3 Be able to work effectively in a team

3.1 assess the benefits of team working for an organisation
3.2 demonstrate working in a team as a leader and member towards specific goals, dealing with any conflict or difficult situations
3.3 review the effectiveness of the team in achieving the goals.

LO4 Be able to develop strategies for problem solving

4.1 explain the factors involved in planning the monitoring and assessment of work performance.
4.2 plan and deliver the assessment of the development needs of individuals.
4.3 evaluate the success of the assessment process.

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