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Key Principle of Sales Management in Carphone Warehouse

University: Mont Rose College of Management & Sciences

  • Unit No: 3
  • Level: Undergraduate/College
  • Pages: 2 / Words 590
  • Paper Type: Assignment
  • Course Code: R/508/0598
  • Downloads: 168
Brief :
Organization Selected : Dixons Carphone Warehouse

Learning outcomes

  • in order to understand the principles of sales management.
  • advantages of how sales structures are organized and explain the importance of selling though others.
  • Identify the principles of successful selling.
  • Explain the finance of selling.

TASK 1

  • Explain the key principles of sales management in relation to the significance of sales planning and methods of selling.
  • Discuss how the principles of sales management can be differentiated in response to consumer buying behavior.
  • Critically explain the understanding of sales management.
  • Explain the advantages of sales structure and explain how they are organized with suitable examples.
  • Explain the significance and advantages of selling through others.
  • Critically explain the different types of sales structures.
  • Justify your answer with the various techniques and understanding of sales management.

TASK 2

  • Identify the various key principles and tools for successful selling and how this help in building customer relationship.
  • Critically identify the principle of successful selling.
  • Justify your answer with the understanding in context of the organisation.
  • Discuss the importance of sales strategies.
  • Identify how the finance management can help in increased profitability.
  • Identify and give recommendations how sales structure can improve financial viability.

 

Pass

Merit

Distinction

LO1 Present an understanding of the principles of sales management LO1, 2 & 3D1 Produce a coherent, fully justified critical evaluation based upon a comprehensive understanding of sales management, structure and selling techniques within an organisational context.
P1 Discuss key principles of sales management in relation to the significance of sales planning, methods of selling and sale reporting. M1 Evaluate how principles of sales management will be different in response to consumer and business buying behaviour.  
LO2 Evaluate the relative merits of how sales structures are organised, and recognise the importance of ’selling through others’  
P2 Evaluate the benefits of sales structures and how they are organised using specific organisational examples.P3 Explain the importance and the advantages of the concept of ‘selling through’ others. M2 Critically evaluate the implementation of different types of sales structures using specific organisational examples (e.g. geographic, marketing, product sales).  
LO3 Analyse and apply principles of successful selling  
P4 Identify the key principles and techniques for successful selling and how they contribute to building and managing customer relationships in application to specific organisational examples. M3 Critically analyse the application of successful selling principles and techniques in application to specific organisational examples.  
LO4 Demonstrate an understanding of the finance of selling
P5 Discuss the importance of developing sales strategies that yield highest profitability. M4 Evaluate how core finance principles and successful portfolio management can lead to increased profitability and a competitive edge. D2 Critically evaluate and make recommendations on how sales structures and approaches can improve financial viability.

 

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