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Unit 14 Diploma in Business-Pearson BTEC Level 5 HND

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  • Course Code: BSBMGT617
  • Course Title: Unit 14 Diploma in Business-Pearson BTEC Level 5 HND
  • University: Heriot-Watt University
  • Country: Uk

This unit gives learners an opportunity to develop skills and knowledge needed for working with and leading others, through understanding the importance of recruiting the right people for the job. This unit gives learners an opportunity to assess and develop an understanding of their own responsibilities and performance in, or when entering, the workplace.

Scenario

Suppose you are one of the Marketing Managers in Virgin Media, which is one of the fastest growing enterprises. You are engaged in sales promotions to take charge of local market development for its new product. The Head of Marketing department, to whom you directly report, has requested you that there are only two sales staff available and there is a need to appoint a new Store Manager to promote your product in huge market of London. Your advice regarding the recruitment of desirable talents to work with you is valuable for the HR Manager of the company as he has to develop the recruitment plan and conduct the relevant activities.

You will probably be confronted with several problems and conflicts in groups and with other teams, or even with other departments, such as the department of production, in the process of building your marketing team and effectively leading them to attain the goals of the team. Additionally, as a team leader, you should pay attention to the development of group members as well as the group as a whole. So, you are required to prepare a detailed report for building and leading effective marketing team in Virgin Media to successfully promote the product in London’s local market.


Task 1 - Prepare an Advertisement to recruit a new Staff 

Learning Outcomes

  • Be able to use recruitment, selection and retention procedures
  • Be able to work effectively in a team.


Scenario

Your Line Manager has asked you to write an article for a section in the staff handbook.  This article will involve the subjects of leadership, management and motivation. 


Task 2 - Prepare a Report on leadership, management and motivation of staff

Learning Outcomes

  • Understand the styles and impact of leadership 


Scenario - Prepare a Newsletter

Businesses often ask employees to complete projects that require they work as a team. Working together has many benefits, including the possibility to create new friendships, a sense of group accomplishment and distribution of responsibilities. Conversely, teamwork also may cause tension and anxiety among employees because of poor communication. Effective communication can eliminate much of the stress and negative feelings sometimes associated with working closely as a team. Business owners should encourage their employees to communicate with one another clearly when working together. This is especially important for smaller companies, whose employees often must work closely with one another.


Task 3 - Prepare a Training Newsletter and plan

Learning Outcomes

  • Be able to work effectively in a team.
  • Be able to assess the work and development needs of individuals

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