Develop techniques for data collection, an understanding of the tools available to create and present useful information, in order to make business decisions.
Assume you are Marketing Manager of a restaurant and the boss is considering to expand the current operation and business. Before making his decision, you are asked to conduct a survey by questionnaire and perform an analysis to see if it is adequate for the restaurant to expand its business.
1: Create a plan for...ReadMore
(a) Illustrate and explain using diagrams of how a single seller within the market can maintain an inefficient allocation of resources.
(b) Are there any advantages to a single market seller and how do they compare to its perceived disadvantages.
(a) What market structure is used to benchmark allocative efficiency and why do we use it? Illustrate and explain using a diagram
(b) Why and how do monopolistically competitive firms fail to achieve allocative efficiency? Illustrate...ReadMore
Introduction For Task One
The OECD defines innovation as ‘the implementation of a new or significantly improved product (good or service) or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations; it can be ‘new to the firm, new to the market or new to the world’(OECD), 2010:1)
Assessment Task One
1. Evaluate the impacts of innovation for one of the following companies: