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Business Environment

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  • Course Code: MOD003327
  • Course Title: Business Environment
  • University: University of Leicester
  • Country: UK

Introduction For Task One

The OECD defines innovation as ‘the implementation of a new or significantly improved product (good or service) or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations; it can be ‘new to the firm, new to the market or new to the world’(OECD), 2010:1)

Assessment Task One

1. Evaluate the impacts of innovation for one of the following companies:

  • Britvic PLC
  • Craneware PLC
  • Aveva PLC
  • Card factory PLC

2. Presentation, referencing and grammar

Introduction For Task Two

“Corporate governance involves a set of relationships between a company’s management, its board, its shareholders and other stakeholders. Corporate governance also provides the structure through which the objectives of the company are set, and the means of achieving those objectives and monitoring performance are determined” Preamble, OECD Principles, OECD, Paris 

Assessment Task Two:

Select a company from the list below and analyse it's activities in relation to Corporate Social Responsibilities (CSR)

  • Brewing Dolphin PLC
  • Bovis Homes Group PLC
  • Entertainment One Group PLC
  • G4S PLC

It is recommended that you apply Archie Carroll’s CSR model to your answer.
Please illustrate your points with relevant practical examples.



Business Environment refers to the external and internal factors that affect the business. The Business Environment identifies the business opportunities and make efficient use of business resources in order to improve performance. The project report is based on two companies namely, Britvic PLC and Aveva PLC.........


1. Different types of innovation and technology and their impact on the economic progress of the country.

Innovation and technology – Innovation refers to the generating new ideas and creative thoughts to make existing products more superior in the business. Innovation is associated with the technology due to technology can improvise with the help of innovation......

2. Innovation and technology have impacted on the operations, sales and the profits of the Company. 

New technologies used in Britvic PLC

The Britvic PLC has introduced packaging technology and has made huge investment in GB supply chain investment program that enables the access to the latest packaging technology. The Britvic PLC has involved and amend management systems and quality processes to reflect the new technology in the GB supply chain (Hansen, 2018)..................


1. Understanding of corporate governance

Corporate governance – The corporate governance refers to the mechanisms, relations and process through which corporation controlled and directs, it involves securing the interest of stakeholders of a corporation............

2. Archie Carroll's Pyramid of CSR

Corporate Social Responsibility – The corporate social responsibility refers to the regulating business model by accounting society aspects including economical, social, environmental. Corporate Social Responsibility provides sustainability in business environment (Grayson and Hodges, 2017)...................

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