Learning outcomes:
1.Evaluate the impact of macro environment on ASDA and its business strategies.
2.Analyse ASDA different internal environment and capabilities.
3.Analyse and determine the outcomes using porters five forces model for a given market sector.
4.Use different theories and concepts to understand the use and importance of strategic directions available for ASDA.
Brief and Guidance:
Scenario
You are appointed as assistant in the strategy team of ASDA.
You are required to prepare an environment analysis and strategic growth management plan by using different internal and external analytical tools.
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Activity
Part A: Conduct an internal and external analysis based that helps in strategic planning.
This will include:
- PESTLE and Porters five forces model to identify opportunities and threats.
- Evaluation of ASDA capabilities to identify strengths and weaknesses.
- Swot analysis
Part B: Determine a strategic plan based on internal and external analysis.
- Determine different types of strategic directions for ASDA.
- Justify and recommend most relevant growth strategy.
- Prepare a strategic management plan with set of valid strategic directions, objectives and tactical actions.
Word count is 2000 words
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Learning outcomes and Assessment criteria |
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Pass |
Merit |
Distinction |
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LO1.Evaluate the impact of macro environment on ASDA and its business strategies. |
D1 Evaluation of the information and data by using different environmental and competitive analysis to make a valid strategic directions, objectives and tactical actions. |
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P1 Evaluate different framework and discuss the impact of macro environment on ASDA and its strategies. |
M1 Detailed evaluation of macro environment to discuss and make strategic management decisions. |
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LO2.Analyse organisation different internal environment and capabilities. |
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P2 Assess all internal environment and capabilities of ASDA using different frameworks. |
M2 Detailed analysis of internal environment to discuss strength and weaknesses of organisation internal capabilities, structure and skill sets. |
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LO3.Analyse and determine the outcomes using porters five forces model for a given market sector. |
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P3 Use Porter's five forces model to analyse the competitive forces of a particular marketplace of ASDA. |
M3 Determine appropriate strategies to improve competitive edge and market position based on the outcomes. |
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LO4.Use different theories and concepts to understand the use and importance of strategic directions available for ASDA. |
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P4 Use different range of theories, concepts and models to make a strategic planning in ASDA. |
M4 Prepare a strategic management plan that has tangible and tactical strategic objectives. |
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