Learning outcome
The following learning outcome covers certain item. Please, refer to the module study guide for the full list of learning outcome.
- Determine and examine the macro- and micro-environmental factors that impact business firms in today competitive business environment.
- Reflect upon concept on how the factors in the macro environment form business action.
- Determine and measure strategic models in the evaluation of the internal business environment.
- Convey central ideas effectively.
- Self-reflection and Self-management.
Assessment 2 Details
QUIZ 1
Title
Knowing Macro factors and Firm structure
Details
7 questions from PESTEL Model, Firm’s legal structures and Circular flow of economy.
QUIZ 2
Title
Reflection on and Micro Factors and Porter’s 5 Forces
Details
10 questions for reflection on utilization of Porter’s 5 Forces Model as well as Market Mechanisms
Part B: Essay
Write a 2,000-words essay known as ‘Reflective analysis of the internal business environment’. In your essay, state to the following tasks:
- Explain the Value Chain Model planned by Porter (1985).
2.Select and determine a business well-known to you that operates in the UK.
- Use the Value Chain model to study the internal surroundings of your selected business. Concentrate on only the applicable to primary and/or supporting action for the designated business.
- Reflect on the usefulness of the Value Chain Model in helping you understand the internal business environment of your chosen company.
Structure
The essay should be accomplished using the following structure.
- Cover page
- Introduction (approx. 100 words)
- Value Chain Model (i.e. result to Task 1; approx. 400 words)
- Company (i.e. response to Task 2; approx. 300 words)
- Internal environment (i.e. result to Task 3; add segments here; approx. 600 words)
- Reflection on Value Chain Model (i.e. response to Task 4; approx. 500 words)
- Conclusion (approx. 100 words)
- References
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