Learning outcomes
LO1 Develop project aims, objectives and time frames based on the chosen theme. LO2 Make small-scale research, information gathering and data collection, generating knowledge to support the project.
LO3 Provide a detail projectand communicate appropriate recommendations based on meaningful conclusions drawn from the evidence findings and in-depth analysis.
LO4 Provide a reflection on the value from conducting the project and its usefulness to support sustainable organisational performance.
“The impact of digital technology supporting small business growth and innovation”
Digital technology has changed and revolutionised in the context of business. The use of digital technology has provided businesses with a wealth of choice and various opportunity. This has enabled products to become profitable and innovative new products to be developed, which leads to increasingly diverse product portfolios. Its impact is evident at the core of all key business systems:
- Administration - cloud technology provides effective filing, storage and sharing of data.
- Communication - Social media and mobile technology allows businesses to connect, communicate, collaborate and build relationships on a global scale.
- Storage and Distribution - `The Internet of Things’ is connecting and integrating systems throughout business structures.
- Production - Artificial intelligence and big data analytics are enhancing Innovation and product growth.
But, changes in the way we work are not without their challenges as businesses have to adopt and deal with change management, recruit and sustain creative talent, invest in new technologies and respond to increasing competitive environment.
Scenario
“Continental Consulting Limited” is a Research and Business Consultancy. Main Business of the organisation is Business Process Re-engineering and potential customers include small and medium manufacturing companies located in and around London and Greater London. Mario works with team of 22 expert consultants and researchers, and you are working there as Deputy Head of Business Research in the company.
The company was setup 8 years ago and the owner at that time procured the latest equipment, computer and IT facilities at that time. However, with passing time and rapid innovation in IT industry and use of IT in identical businesses made eight years old equipment obsolete and there was need to upgrade the use of IT and to enhance the capabilities of working.
Even though Company have expertise in their field of business with and possesses a experience of employees of over 150 years, the company felt that the business is being lost to competitors as Continental Consulting Limited still not making enough efforts to upgrade the business process which is proving to be the key weaknesses and many other new business have come up with lot more innovative ideas are successfully in capturing the market.
On 31st of May 2018, Mario Bindas called your section head and you to meet and identify company IT needs and then take necessary actions. As a result of long deliberation, CEO, head of Research Section, and you reached at one-point agenda which is also your “Research Aim” that will identify and evaluate the:
Impact of digital technology supporting small business growth and innovation that is especially tailored to Continental Consulting Limited
After the meeting with CEO, you and your section head agreed on the agenda to carry on this research. Your section head made a number of suggestions and some important advices to which is crucial in research.
Starting with three advises which are:
- That the research must be presented in a Report Format.
- Each area of the report must be clearly identified.
- Each Section must have a heading.
Develop the research project and include the following:
- Explain the background and purpose of this project report and make a list of the key objectives of the project.
- Develop a project management plan that covers aspects of cost, scope, time, quality, communication, risk and resources for the chosen project.
- Build a work breakdown structure and a Gantt chart to provide time frames and stages for completion with reference to the chosen project.
- Implement qualitative and quantitative research techniques relevant for meeting project aims and objectives for the chosen scenario.
- Analyse research and data using appropriate tools and techniques for the chosen project.
- Communicate recommendations as a result of research and data analysis to draw valid and meaningful conclusions.
- Provide a Reflection on the value of undertaking the research to meet objectives and own learning and performance.
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Pass |
Merit |
Distinction |
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LO1 Develop project aims, objectives and time frames based on the chosen theme. |
LO1 & 2 D1 Analyse the project management procedures and appropriate research methodologies applied |
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P1. Provide aims of the project and objectives for the chosen topic as specified above in the brief. P2 Develop a project management plan that covers aspects of cost, scope, time, quality, communication, risk, and resources. P3 Create a work breakdown structure and a Gantt chart to provide time frames and stages for completion. |
M1 Make in-depth project management plan, milestone schedule and project schedule for monitoring and completing the aims and objectives of the project. |
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LO2 Make small-scale research, information gathering and data collection, generating knowledge to support the project. |
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P4 Conduct a small-scale research by implementing qualitative and quantitative research methods relevant for meeting project aims and objectives. |
M2 Explain accuracy and reliability of different research methods applied. |
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LO3 Provide a detail projectand communicate appropriate recommendations based on meaningful conclusions drawn from the evidence findings and in-depth analysis. |
LO3 & 4 D2 Analyse and reflect on the project outcomes, the decision-making process and developments of the initial project management plan to support justification of recommendations and learning during the project. |
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P5 Evaluate research and data using appropriate tools and techniques. P6Communicate recommendations as a result of research and data analysis to draw valid and meaningful conclusions |
M3 Elaborate the selection of appropriate tools and techniques for accuracy and authenticity to support and justify recommendations |
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LO4 Provide a reflection on the value from conducting the project and its usefulness to support sustainable organisational performance. |
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P7 Provide a Reflection on the value of undertaking the research to meet stated objectives and own learning and performance. |
M4 Evaluate the value of the project management procedure and use of quality research to meet objectives and support learning and performance. |
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A72279
Topic- Marketing Essentials
Learning outcomes
LO1 Evaluate the role of marketing and how it interrelates with the other operating units of the organisation.
LO2 Make comparison in the ways in which organisation implements the elements of the marketing mix of 7 Ps in the context of business objectives.
LO3 Create basic marketing plan.
Scenario
The marketing is becoming very important for connecting with customers. The consumer marketing managers leads team for successful implementation of the marketing campaigns which create value for the customers and in return capture value. For better relationships it’s important to create customer value. Marketing campaigns understand the customer needs, design value creating, marketing strategies and develop marketing program.
As a newly appointed assistant t the marketing manager of the Cadbury company. You are required to prepare report in word format. Carry a research and by using supportive business case studies.
- Introduction of the concept of marketing, include current trends.
- Overview of different marketing process.
- Explain the role and responsibilities of the marketing managers.
- Explain how marketing interrelates with the other functional department of the organisation.
- Value and importance of marketing role.
- Conclusion
Continue your report using above scenario, you are required to make report in word format. (1000 words)
- Compare the ways in which Cadbury applies marketing mix to the marketing planning process to achieve objectives. And how it different from the other organisation.
(800 words)
- Produce basic marketing plan for Cadbury.
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Learning Outcomes |
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Pass |
Merit |
Distinction |
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LO1 Evaluate the role of marketing and how it interrelates with the other operating units of the organisation. |
D1 Evaluate the important elements if the marketing functions and how they interrelate with the other units. |
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P1 Explain the roles and responsibilities of the marketing functions of the organisation. |
M1 Analyse the roles and responsibilities of the marketing in the context of marketing environment in the organisation. |
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P2 Explain the role and responsibilities of marketing relates to the wider organisational context. |
M2 evaluate the importance of the interrelationships between marketing and other functional units. |
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LO2 make comparison in the ways in which organisation implements the elements of the marketing mix of 7 Ps in the context of business objectives. |
D2 Design a strategic marketing plan that applies the use of 7Ps to achieve marketing objectives. |
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P3 Compare the ways in which organisation applies the marketing mix to the marketing plan process to achieve the organisational objectives. And how it differs from the other organisation. |
M3 explain different tactics implemented by the organisation to achieve business objectives. |
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LO3 Create basic marketing plan. |
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P4 Produce basic marketing plan for the organisation. |
M4 produce detail coherent evidence-based marketing plan for organisation. |
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